My Surrogacy Journey (MSJ) are the UK’s leading not-for-profit surrogacy organisation that aims to help both single people and couples on their journey to becoming families.
They approached us in early 2020 to create a brand for them that would not only be more engaging and approachable to their audience, but also set them apart from other UK organisations on an international level.
Historically, surrogacy organisations tended to have a very clinical feel to them, that could be off-putting to clients who were looking to start out on this very emotional and personal journey.
Founders, Wes and Michael Johnson-Ellis, had been through this journey twice before and wanted to help others in what could be a very complicated process, but one which ultimately had a wonderful outcome.
We created a brand style which incorporated bold, yet warm and positive colour that moved away from the typical clinical colder tones. The brand centred around a shape that represents the womb and is used across all collateral and media. This element is designed to alter shape, changing and developing, a reflection of the clients journey as it twists and turns, but MSJ’s ability to nurture them through, along with their Advisory Board made up of the industries many experienced professionals.
Launched in late 2020, we created a wide range of online collateral, which was spearheaded by our ‘showcase’ video introducing MSJ to not only the UK, but to the world.
We also provided a host of creative work, consulted on their website and produced a range of supporting short videos that introduce their partner organisations amongst others.
A range of online digital brochures and information packs were also created introducing the benefits to not only the intended parents themselves, but also to
Surrogates, and also Known Egg Donors too, and how their involvement can change peoples’ lives.
Since their launch, MSJ have taken the UK by storm, and have also built strong connections in the US, Canada and Ireland too.
We are extremely proud of our work with MSJ, to see the difference they have already made to intended parents and to know that we have played our own small part in this is fantastic.
